Back when I worked for someone else, I never dreamed of reading business-related books outside of work. I remember when everyone was reading Showdown at Gucci Gulf and I was like, “NERDZ!”. There’d be no non-required business-reading for me, thankyouverymuch, I was done with school!
Since then, my father (also a CPA) recommended The Big Short. While about things kinda-related-to-my-profession, The Big Short is written like a thriller and I’d recommend it to everyone CPA or not. Yes, it’s a thriller about the bond market. Just go pick it up at the library. What do you have to lose?
Now, as a newly-minted business owner, I’m gobbling up business books. Or, rather, specific chapters in a wide array of business books. Right now, my focus is marketing – getting my name out there as someone to turn to with accounting queries. Enter, The Ultimate Sales Machine, my current text. I got it used, so I’m already ahead of the game in the money-savings department.
That yellow post-it flag? It marks the Marketing chapter. I’m going to start this bad boy in the middle.